Hear the context behind product feedback.
For product teams exploring user needs or preparing a prioritisation discussion. Harmonica runs individual AI conversations around a shared question, then brings contributions together for review alongside your interviews and other research.
Make room for context in your next research round.
Getting people to respond takes work
A research question and a link do not recruit participants. You still need to find the right people, explain why their input matters and follow up. Scheduling a live interview is only one way to make space for their perspective.
Offer a conversation in their own time
Set a focused question and provide its background. Share the link with the people you want to hear from; Harmonica asks follow-up questions in individual chats. Plan invitations and reminders alongside your interviews and other research.
A summary can hide what matters
A clear-sounding theme can make an individual experience look more widespread than it is. A less common perspective can also reveal something important. You need to understand how the summary relates to the contributions behind it.
Review themes with the contributions
Use the group synthesis as a starting point for review. Read it alongside individual responses, check how a theme is supported and keep differing experiences visible. Use your own coding and analysis when you need participant counts or comparisons across sources.
Research still needs a team decision
Feedback, interview notes and colleagues' priorities can point in different directions. Bringing them into one discussion takes interpretation: which needs are supported, which assumptions remain and what the team can act on.
Prepare the questions worth discussing
Bring the contributions and your interpretation into the next product discussion. Use them to examine assumptions and disagreements alongside other evidence. Your team chooses the priorities and decides what needs further research.
Ready to get started?
Start for freeFrom individual conversations to material you can review
A starting question and context. Set what you want to explore and the background participants need. Adapt a starting point from the template library to your research question.
Link-based invitations. Share a conversation through your existing recruitment channels. Explain the purpose, who can read responses and how the input will be used.
Contributions and group synthesis. Review themes and tensions alongside individual responses. Check interpretations before bringing them into a product brief or treating them as evidence for a priority.
Exports for your own analysis. Download responses to review alongside interviews and other research. Apply your own coding or analysis tools when the question calls for more than a summary.
Cross-pollination for reflective rounds (Pro). Emerging group themes can enter individual conversations. This may help people respond to other perspectives, but it can also influence later answers.
Model and hosting options. Connect provider API keys through BYOM, or explore self-hosting as a separate deployment option. Review the hosting and pricing options against your research's data-handling needs.
Start with one product question.
Decide what you need to learn, who can help you understand it and how this round fits alongside interviews and other research.
Share the conversation link with the background people need. Explain how responses will be used and follow up on participation.
Read themes with the contributions behind them. Use your own analysis to compare sources, then bring findings and open questions to the team.
Know what the findings can tell you.
Choose how a conversational round fits your research.
Discuss your researchDoes this replace user interviews?
Can a theme tell me what percentage of users want something?
How does cross-pollination affect discovery?
Bring more context to the next product discussion
Try a focused conversation round, review what people contribute and see how it fits your research. Or talk with us about the question your team is working through.